Biodefense Communication

AIR developed and delivered a one-day course, Face the Media, covering the basics of crisis communication that gave Center for Disease Control and Prevention (CDC) spokespersons hands-on, on-camera training in emergency risk communication. AIR developed a curriculum, course manual, and pocket card with tips, message transitions, and sample questions that could be anticipated during the critical, initial hours of a crisis. Thousands of these cards have been distributed to public health communications personnel nationwide.